Automatic meter reading (AMR) must be approached systematically. Implementing an AMR is not an engineering project nor an information systems project; it is a customer service project. This paper offers an overview of automatic meter reading, beginning with a discussion of metering as a system, a subsystem of customer service. A history of AMR traces the evolution from 1960s through the present. A number of AMR systems are described, including: telephone dial, both outbound and inbound; telephone scanning; cable television; radio frequency; telephone dial-back; powerline carrier; and hybrid systems. Figures show photographs of equipment as well as schematic drawings of how such systems work. Based on the results of a survey of 93 utilities, issues regarding level of interest in AMR, current efforts, trial projects, implementation difficulties (i.e., deployment, customer relations, and system integration), and attitudes are discussed.