创新、组织生存和发展的根本是新思想的产生、选择和发展。 创意能够通过促进对其整个商业模式的重新评估，逐步提高组织的效率。 本国际标准为管理思想、拥有思想的人以及思想带来的利益提供了指南。它旨在通过以下方式在战略和运营层面解决创意管理问题: -组织的文化和领导力 -机会和风险管理 -内部创业 -解决问题 -管理创造力和想法的工具和方法 本国际标准适用于所有组织，无论其规模和活动如何。它支持ISO 56002的创新管理体系，但也可供未实施该体系的组织和个人使用。 它描述了管理框架（见第4至10条），并将在附件中提供有关适用工具和方法的信息。

This document provides guidance on managing opportunities and ideas by: —     explaining the reasons for and the value of managing ideas effectively; —     describing how to prepare for front end innovation activities; —     addressing people and organization issues, including innovation leadership, culture and strategy; —     detailing innovation activities and their interrelationships; —     outlining activity and process evaluation considerations that are important for innovation success. A sub-set of processes are addressed as described in ISO 56002, i.e. identifying opportunities, creating concepts, and validating them. The activities within these processes, when managed together, bring forward viable innovation concepts for development. Developing these innovation concepts into solutions and deploying these solutions is addressed by ISO 56002 and is outside the scope of this guidance document. This document provides guidance for any innovation type along the continuum from incremental to radical innovation, as defined in ISO 56000. This guidance is intended for: —     any user involved in innovation, whether for an organization or individual; —     any organization type or scale; —     any understanding of value creation and realization, whether for profit, social impact, changes in strategic direction, or any other purpose. This document can help organizations to systematically manage their opportunities and ideas to realize greater value from front end innovation activities to arrive at go/no–go decisions for development. There is no one method or set of tools for use in all situations. Choice is impacted by a range of related considerations to be addressed in this document.