这篇内容广泛的文章提供了一个通用的 水资源大趋势概述 行业，包括未来的预期驱动因素 增长，其中最重要的一点将是不断增长的 需求与人口、经济 产量和生活水平继续下降 增加，供水量保持不变。 文章还警告说 我们对我们最宝贵的东西一直很粗心 自然资源除非我们愿意 改变我们的习惯，提高警惕 用来买更接近你的东西的钱 生产和交付产品的实际成本 水，我们可能会发现，在不太远的地方 未来它不会那么容易获得。 公用事业公司需要学习如何更好地营销 他们生产的产品的价值——水- 因此，有成本意识且持怀疑态度的公众 更加感激并意识到 干净的水不是简单的、免费的奢侈品。它很贵 为了生产，未来的成本会更高 这是值得的。

This wide-ranging article provides a generalized overview of broad trends in the water industry, including expected drivers of future growth, not the least of which will be ever-increasing demand as population, economic output, and standards of living continue to increase and the supply of water remains fixed. The article also comes with a warning that we have been careless with our most precious natural resource. Unless we are willing to make some changes in our habits and ante up the money to pay for something closer to what it really costs to produce and deliver our water, we may find that in the not-too-distant future it will not be so readily available. Utilities need to learn how to better market the value of the product they produce - water - so that a cost-conscious and skeptical public is more appreciative and aware of the fact that clean water is not a simple, free luxury. It costs money to produce, it will cost more in the future, and it is well worth it.