If they are not already doing so, water utilities need to begin dealing with the cultural diversity that increasingly characterizes the workplace as the twenty-first century approaches. Ninety utilities, according to a Youth Education Survey released by AWWA in 1990, are already participating in such efforts and have so far reached more than 1.3 million students in grades 1-12. In this article, the authors review programs a few of those utilities have undertaken. Among the options utilities are offering are career education, mentoring, and job shadowing programs, as well as field trips, scholarships, and recruitment. The utilities hope to cultivate a pool of students who will later qualify for permanent employment in the water supply industry.