这张幻灯片概述了AWWA出版物“避免费率冲击:提出水费的理由”的信息该项目的目标包括: 分析社区决策者如何 设定目标； 探索公用事业公司如何调整费率 为了公众的最大利益 他们服务的社区；和 提供实用的建筑工具 利益相关者对必要利率的支持 增加。深入访谈的结果 各类利益相关者包括:水的价值被低估 增加了获取信息的挑战 接受加价；一致的沟通 提高可信度和接受度；开始做这件事永远不晚 正确的事情——从长远和长远的角度考虑 超越当前危机的计划；还有，账单 实践 和比率 结构 选项可以 影响 顾客 反应 和 接受 速率 增加。

This slide presentation outlines information on the AWWA publication, "Avoiding Rate Shock: Making the Case for Water Rates." Goals of the project include: analyze how community decision-makers set goals; explore how utilities can align rates with the best interests of the communities they serve; and, provide practical tools for building stakeholder support for necessary rate increases. Findings of in-depth interviews with various categories of stakeholders included: water is under-valued, which increases challenges in getting rate increases accepted; consistent communication promotes credibility & acceptance; it's never too late to start doing the right thing - think long-term and plan beyond the current crisis; and, billing practices and rate structure options can affect customer reactions and acceptance of rate increases.