在全球环境中的长期生存能力取决于管理层在试图超越世界一流的概念时，发展更广泛的商业理念。需要考虑的一个关键的重新定位是如何看待、管理和教授产品和流程创新。本文提出的修正模型反映了强烈的客户服务导向和适合当今制造商的管理方法。

Long-term viability in the global environment depends on management developing more expansive business philosophies as they attempt to move beyond the conceptional notion of what it takes to be world-class. A pivotal reorientation to be considered is the manner in which product and process innovation is viewed, managed, and taught. This paper presents revised models which reflect a strong customer service orientation and a managerial approach appropriate to present day manufacturers.