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Using Theory Of Constraints To Teach Supply Chain Management In The Manufacturing And Marketing Classroom 在制造和营销课堂上使用约束理论教授供应链管理
发布日期: 1998-11-01
本文将展示如何使用约束理论方法教授制造业和商业中的供应链管理概念。将定义约束理论,并介绍基本概念。制造和营销都能更有效的方式将通过一个实践练习加以说明,该练习已在制造和营销课堂以及工业中多次成功使用。这一实践清楚地展示了整合制造和营销的价值,并促进了对如何实现整合的理解。
This paper will show how the Theory of Constraints approach can be used to teach Supply Chain Management concepts in manufacturing, as well as in business. The Theory of Constraints will be defined and the basic concepts will be presented. The manner in which manufacturing and marketing can both be more effective will be illustrated through a hands-on exercise, which has been used with repeated success in both manufacturing and marketing classrooms, as well as in industry. The exercise provides a clear demonstration of the value of integrating manufacturing and marketing, as well as fostering an understanding of how to accomplish that integration.
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发布单位或类别: 日本-日本船用装置工业会
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