This
market research project explored and analyzed customer behavior relating to landscape
water use in the residential, multi-family, commercial, industrial and institutional sectors so
that California water suppliers can develop appropriate water conservation communication
tools and strategies to reduce inefficient landscape water use practices.
Funding for the project came from the United States Bureau of Reclamation's Southern
California Area Office, the California Urban Water Agencies, and the California Urban Water
Conservation Council, who managed the project. The research team of the Institute of
Applied Research and Policy Analysis and the Water Resources Institute at California State
University, San Bernardino was selected to carry out the project. Includes 63 references, table, appendices.