THIS PRESENTATION DESCRIBES THE EVOLUTION OF A CASE STUDY PERTAINING TO THE REASONS FOR SELECTING PREPAINTED COIL MATERIAL IN THE FABRICATION OF A MAJOR APPLIANCE MANUFACTURER'S NEW LINE OF FREEZERS. THE MANNER IN WHICH THE COATED COIL IS DELIVERED AND HOW THAT MATERIAL IS ACCOMMODATED BY THE MACHINES WHICH COMPRISE THE CUT-TO- LENGTH AND STACKING SYSTEM IS DISCUSSED.