THIS PAPER DISCUSSES THE OBJECTIVES AND BENEFITS OF USING NONCONTACT SENSORS, SUCH AS PHOTOELECTRICS, INDUCTIVE PROXIMITY SWITCHES AND FIBEROPTICS, IN TRANSFER PRESS APPLICATIONS. THE OPERATING PRINCIPAL OF EACH SENSOR (PHOTOELECTRIC, INDUCTIVE, AND FIBEROPTICS) IS PRESENTED TO SHOW THE ADVANTAGE AND DISADVANTAGE OF EACH OF THESE TECHNOLOGIES. BY UNDERSTANDING THE ADVANTAGES AND DISADVANTAGES OF EACH SENSOR, A SELECTION CAN BE MADE REGARDING THE BEST SENSOR FOR THE SPECIFIC APPLICATION. THE PAPER ALSO COMMENTS ON MANY INNOVATIVE AND INTERESTING TECHNOLOGIES THAT ARE AVAILABLE TO INCREASE PRODUCTION RATES, IMPROVE QUALITY, AND PROTECT THE WELL-BEING OF THE PRESS OPERATOR.