Communicating water-related risks can be complex. Successfully
getting the word out depends on knowing diverse
factors such as the literacy level of the group, specific
concerns of the audience members, the best method of delivery,
and audience perception about "experts." Although several articles
have addressed drinking water-related health risk communication
concerns, no comprehensive peer-reviewed publication has
critically examined the lessons learned about communicating
these risks.
In a two-day workshop, researchers and practitioners from the
United States, Canada, and the United Kingdom gathered to discuss
lessons learned and emerging issues to develop recommendations for
improving water-related health risk communication. Workshop participants
stressed that water utilities need to educate their staff on the
importance of risk communication and that risk communication should
be a board-level responsibility receiving adequate resources. Utility
managers could also look to the experience of other industries to
learn from and build on the lessons they have learned. Includes 16 references, figure.