The problem of water conservation is examined from the perspective of basic economic theory. In some cases it may be appropriate to tax water usage for purposes of conservation rather than for financing additional capacity. Excess revenue could be used as credits on business property taxes to encourage economic expansion or could be rebated to low-income families and nonprofit institutions. Nonprice rationing, lifeline rates, progressive rate structures, and the economic impact of temporary water shortages are discussed. Includes 11 references, figures.