本文讨论了公用事业公司在选择一个符合其预算、不压倒其员工并实际致力于教育受众的教育项目时应采取的必要步骤。这些步骤包括:需求评估；咨询委员会；确立使命；制定预算；确定人员需求；并且，确定公用事业公司试图达到的具体量化目标。本文给出了三个案例研究。

This paper discusses the necessary steps a utility should take in selecting an education program that will fit its budget, not overwhelm its staff and actually work to educate the audience. The steps include: needs assessment; advisory committee; establish the mission; set the budget; determine staffing needs; and, establish the specific quantifiable goals that the utility is trying to reach. Three case studies are given.