The objective of this paper is to begin the process of evaluating the impact of conservation rate structures and prices on water demand, customers, and utility performance, and the planning and education process involved in instituting conservation rates. This paper gives conservation and water professionals some insight into the use of pricing as part of utility conservation efforts and looks at the experience of a set of water utilities that use conservation rates. Utility managers were surveyed on topics that included: service area; size; ownership; regulation; services provided; customer profile; rate structures and price levels; billing and revenue data; and, conservation efforts.