本powerpoint演示文稿的目的是回答以下三个问题:如果客户回忆起 消费者信心报告； primer direct mail邮件对 消费者信心报告召回；和 实用程序如何应用这些信息来发出声音 关于提升消费者信心的决定 报告（CCR）？本文提供了CCR的背景信息，并概述了一个研究项目，其中包括一项在2002年进行的两阶段电话调查 五月和六月- 2006年7月。该调查旨在评估几种影响，包括: 验证CCR召回对消费者的影响 水“安全”评级； 评估各种“初级”邮件的影响 CCR召回的格式；和 评估多个项目的累积影响 关于CCR召回的“初级”邮件。居民们收到了3-5封“初级”邮件 CCR前几天，以及客户在“信件”邮政区里召回初级邮件 编码明显高于两种“卡片”邮政编码 或者“卡片和信件”的邮政编码。介绍的主题包括:对CCR召回的影响； CCR召回对安全评级的影响；CCR读者对安全评级的影响；底漆召回对安全等级的影响；推广替代方案；以及结论和建议。

The objectives of this powerpoint presentation were to answer the following three questions: why should water utilities care if customers recall the Consumer Confidence Report; what effect do primer direct mail pieces have on Consumer Confidence Report recall; and, how can utilities apply this information to make sound decisions about promotion of the Consumer Confidence Report (CCR)? Background information on the CCR is provided, and a research project is outlined that included a two-phase telephone survey that was conducted in May and June-July 2006. The survey was designed to evaluate several effects, including: verify impact of CCR recall on consumer water "safety" ratings; evaluate impact of various "primer" mailing formats on CCR recall; and, evaluate the cumulative impact of multiple "primer" mailings on CCR recall. Residents received "primer" mailings 3-5 days prior to the CCR, and customer recall of the primer mailing within the "letter" zip code was markedly higher than in either of the "card" zip codes or the "card and letter" zip code. Topics presented include: impact on CCR Recall; CCR Recall Impact on Safety Ratings; CCR Readership Impact on Safety Ratings; Primer Recall Impact on Safety Ratings; Promotional Alternatives; and, conclusions and recommendations.