本powerpoint演示文稿首先简要介绍了欧文牧场水区（IRWD）及其“始终水智能”推广活动，以促进节约用水。该项目的关键组成部分包括:新的“始终水智能”网页AlwaysWaterSmart。通用域名格式； 插入文章；和 社交媒体项目。介绍了社交媒体策略、twitter消息和IRWD的保护分配分级费率结构。

This powerpoint presentation begins by providing a brief overview of the Irvine Ranch Water District (IRWD) and its "Always Water Smart" outreach campaign to promote water conservation. Key program components include: new "Always Water Smart" webpage AlwaysWaterSmart.com; pipelines billing insert articles; and, social media program. The social media strategy is presented, along with twitter messages, and IRWD's Conservation Allocation Tiered Rate Structure.