This slide presentation outlines the implementation of Best Management Practice 11, Conservation Pricing, in California. Topics covered include: California "BMPs"; conservation oriented rate structure; alternative rate forms; implementation by agency, population served, per capita rate; rate implementation survey; revenue impacts of efficient pricing; uniform volume rates vs. increasing block rates; understanding water demand lessons; financial and revenue analysis; incorporating price response; revenue volatility - seasons, blocks; customer bill analysis; adaptive rate design; current trends; and, common myths.