THIS PAPER ADDRESSES THE CHANGES IN THE AUTOMOTIVE MARKET AND THE EVOLUTION OF ENGINEERING TO RESPOND TO, AND ANTICIPATE THESE CHANGES. THIS INCLUDES A DISCUSSION OF INTEGRATION ENGINEERING, COMPARING IT WITH THE GENERALLY ACCEPTED MODEL OF ENGINEERING EFFICIENCY, SIMULTANEOUS ENGINEERING. THE LEAN ENGINEERING PROCESS IS INTRODUCED AS AN EXCITING NEW PROCESS THAT COULD CAUSE THE MOST SIGNIFICANT CHANGE IN THE AUTOMOTIVE INDUSTRY.