This paper discusses a new water filtration and treatment facility that was brought on line in 1992 by the Upper Mohawk Valley Regional Water Board. A corrosion control study was done in accordance with the Lead and Copper Rule. Between the ability to filter the water and refinements in the treatment regiment learned from the corrosion control studies, the New York State and Federal code violations that had plagued the Utica system for years were abated. Trihalomethane levels dropped to an average of 36 ppb due to the removal of the organic precursors in the raw water by the filtration facility. Corrosion control strategies that were determined to be effective by pipe loop studies have lowered lead levels to 11 ppb at the 90th percentile. Additional studies determined that the corrosion control strategies kept the total coliform occurrences to a minimum since late 1994. Other topics covered include: the negative press encountered in the process; regaining the the public's confidence; becoming a pro-active water department; building positive relationships with the news media; developing press releases; water quality reports; facility fours; water week activities; consumer taste and odor panels; educational programs and seminars; and, training.