This article reviews the results of nine public opinion surveys of attitudes toward the use of reclaimed wastewater for drinking and nonpotable purposes. By assessing these surveys, the author recommends strategies for achieving public acceptance of potable reuse water, especially in water-short areas. Groups of people who are resistant to the idea are identified and those who would be likely to accept the concept are identified. Overall, many of those surveyed believe that the technology exists to treat wastewater sufficiently for potable reuse. A large majority would approve of using reclaimed water for other purposes. Includes 10 references, tables.