BS ISO 19731:2017规定了组织的术语和定义以及服务要求 以及为收集、分析和报告而进行数字分析和网络分析的专业人士 通过各种方法和技术，将数字数据用于市场、观点和社会研究。它提供了评估和评估此类服务质量的标准。本文件适用于服务提供商在其网站上进行的数字分析和网络分析 由客户委托或由客户自行执行的主动权。本文件适用于数字和网络分析研究活动，例如:通过使用cookie、页面印象和其他方式了解网站的使用情况， 网站导航、访客花费的时间和他们的行为；在线计量面板，例如通过安装在设备上的仪表持续测量网络访问量 小组成员的桌面、移动或平板电脑设备；基于标签的解决方案，用于在宇宙级别测量在线使用情况，可与计量 提供混合测量的面板数据；社交媒体分析，收集、汇总和分析在线评论，以及用户生成的评论 新闻网站或其他网站上的博客、论坛和评论等内容。注:宇宙也可以称为人口。本文件可解释为涵盖所有形式的数字数据收集，包括桌面数据收集 计算机、平板电脑、移动设备、OTT设备以及物联网 适用的设备。交叉引用:ISO 20252:2012 ISO 26362:2009 Ed 1购买本文件时可获得的所有现行修订均包含在购买本文件中。

BS ISO 19731:2017 specifies the terms and definitions, as well as the service requirements, for organizations and professionals that conduct digital analytics and web analyses for collecting, analysing and reporting of digital data for purposes of market, opinion and social research by various methods and techniques.It provides the criteria against which the quality of such services can be assessed and evaluated.This document applies to digital analytics and web analyses conducted by service providers on their own initiative, commissioned by clients or conducted by clients themselves.This document applies to digital and web analysis research activities such as:understanding the usage of websites via the use of cookies, page impressions and other means, navigation across sites, time spent by visitors and their actions;online metered panels, e.g. on-going measurement of web visitation via meters installed on panellists' desktop, mobile or tablet devices;tag-based solutions to measure online usage at universe level, which can be integrated with metered panel data to provide a hybrid measurement;social media analytics which collect, aggregate and analyse online comments, and user-generated content such as blogs, forums and comments on news sites or other sites.NOTE Universe can also be known as population.This document can be construed to cover all forms of digital data collection including from desktop computers, tablets, mobile devices and over the top (OTT) devices as well as internet of things (IoT) devices where applicable.Cross References:ISO 20252:2012 ISO 26362:2009 Ed 1All current amendments available at time of purchase are included with the purchase of this document.