A limited water conservation program, the first phase of a broader master plan for water use, was undertaken in the late 1970s in East Brunswick, New Jersey to forestall long-range supply problems. This paper describes the implementation of the conservation program and analyzes its results. The program included installation of aerators, toilet dams, and shower-flow controls in participating households. The program achieved so much success that water sales fell, causing shortfalls in revenues. Because of political reluctance to raise water rates, municipal officials abandoned the effort temporarily, although they are pledged to revival of the effort once the fiscal crisis has passed. Includes 9 references, tables, figures.