IN THE EARLY 1980S, SEWELL PLASTICS SAW THE DEMAND FOR NEW PLASTIC CONTAINERS GROWING RAPIDLY, AS PLASTIC REPLACED GLASS. AT THE SAME TIME, PACKAGERS DEMANDED MORE INNOVATIVE CONTAINERS TO HELP THEM DIFFERENTIATE THEIR PRODUCTS. AS A RESULT, SEWELL PLASTICS FOUND IT INCREASINGLY DIFFICULT TO KEEP UP WITH DEMAND. TO SERVE ITS GROWING LIST OF CUSTOMERS AND GENERATE A GREATER NUMBER OF UNIQUE CONTAINER DESIGNS, SEWELL PLASTICS INVESTED IN A SOLIDS-BASED CAE/CAD/CAM SYSTEM. TODAY, SEWELL PLASTICS HAS OVER SIX YEARS OF EXPERIENCE WITH SOLIDS-BASED DESIGN. THIS PAPER EXPLAINS HOW THIS TECHNOLOGY HAS HELPED SEWELL PLASTICS SHORTEN THE PRODUCT DEVELOPMENT PROCESS WHILE DEVELOPING BETTER, MORE COMPETITIVE PRODUCTS.