本文探讨了LightWash的挑战和机遇，这是一家创新的公司 利用州能源效率基金连接和 整合新的和现有的水务设施激励计划。LightWash启动了 2002年9月。到2002年底，超过200家当地水务公司的客户符合条件 对于能源和水资源节约的联合奖励，每台设备最高450美元 合格的高效商用洗衣机。LightWash项目提供 多家庭和机构共用区域洗衣设施、企业和机构 有内部洗衣店和投币洗衣店。 高效的商用洗衣机可节省35%到50%甚至更多的成本 与标准型号相比，客户的水和能源使用以及废水处理。 在加利福尼亚州，已经有几项成功的水务设施回扣计划，但只有 能源公用事业公司对该产品类别的兴趣有限。协同效应 联合资源激励措施的实施支持了更为综合的项目方法 加利福尼亚LightWash计划提议利用全州的新能源 有效整合独立水务设施的高效融资机制 程序；把额外的供水设施带到桌上；通过以下方式增加客户激励: 匹配能源回扣；建立更大、更积极、更协调的外联 和营销计划。 加州地域辽阔，潜在参与水资源的数量 公用事业，以及某些成熟项目的存在，给我们带来了挑战 建立一致的项目品牌、项目规则、时间表和预算。上 另一方面，LightWash利用了更大的区域和更多的公用设施来 利用制造商和供应商资源，将市场推广到全州 出版物，并利用规模经济进行项目推广。因此，LightWash增加了提供回扣的水务公司的数量 以及提高现有项目的参与率。此外，LightWash还具有 为客户，尤其是在多个司法管辖区拥有房产的客户，提供 标准化的计划、增加的返利金额以及集中、独立的来源 有关资源高效的商用洗衣机的信息。包括4个参考文献、表格、图表。

This paper examines the challenges and opportunities for LightWash, an innovative conservation program that leverages state energy efficiency funding to link and consolidate new and existing water utility incentive programs. LightWash was launched in September 2002. By late 2002 customers of over 200 local water utilities were eligible for combined energy and water conservation incentives of up to $450 per unit on qualifying high efficiency commercial clothes washers. The LightWash program serves multi-family and institutional common area laundry facilities, businesses and institutions with on-premise laundry, and coin laundry stores. High efficiency commercial clothes washers offer savings of 35 to 50 percent or more in customer water and energy use and wastewater disposal compared to standard models. In California, there have been several successful water utility rebate programs but only limited interest from energy utilities in addressing this product category. The synergies of combined resource incentives supported a more integrated program approach in California. The LightWash program proposed to leverage a new, statewide, energy efficiency funding mechanism to effectively consolidate independent water utility programs; bring additional water utilities to the table; increase customer incentives with matching energy rebates; and establish a larger, more aggressive, coordinated outreach and marketing program. The large geographic territory in California, the number of potential participating water utilities, and the existence of certain well-established programs presented challenges for establishing consistent program branding, program rules, timelines, and budgets. On the other hand, LightWash took advantage of the larger territory and number of utilities to leverage manufacturer and vendor resources, broaden marketing to statewide publications, and capitalize on the economies of scale for program outreach. Consequently, LightWash has increased the number of water utilities offering rebates and enhanced participation rates in pre-existing programs. Additionally, LightWash has provided customers, especially those with properties in multiple jurisdictions, with a standardized program, increased rebate amounts, and a centralized, independent source for information about resource efficient commercial clothes washers. Includes 4 references, table, figures.