POWDER FINISHING OF ARCHITECTURAL ALUMINUM NOW ACCOUNTS FOR OVER 30% OF ARCHITECTURAL FINISHES IN EUROPE. THIS PAPER INTRODUCES TWO AREAS OF OPPORTUNITY WHICH OFFER SIGNIFICANT POTENTIAL FOR GROWTH IN THE USE OF ARCHITECTURAL POWDERS, BOTH IN NORTH AMERICA AND WORLDWIDE. THE LATEST DEVELOPMENTS OF POWDER SYSTEMS WITH SIGNIFICANTLY INCREASED EXTERIOR DURABILITY ARE DISCUSSED. EMPHASIS IS PLACED ON THE USE OF ACCELERATED WEATHERING AS A MEANS OF ASSESSING EXTERIOR DURABILITY, AND COMPARATIVE METHODS ARE REVIEWED. A LANDMARK IN SUCH DEVELOPMENT IS TO PRODUCE A POWDER THAT COMPLIES WITH THE AMERICAN ARCHITECTURAL MANUFACTURERS' ASSOCIATION AAMA 605.2-90 PERFORMANCE STANDARD. ALTERNATIVE TECHNIQUES FOR POWDER APPLICATION TO SHEET PRODUCTS ALSO ARE EXAMINED. IN THE SIDING AND CLADDING MARKET, FLAT BED APPLICATION METHODS OFFER GREAT POTENTIAL FOR EXPANSION IN THE USE OF ARCHITECTURAL POWDER C