The basic tools of economics and statistics are applied to waterdemand forecasting and price-elasticity measurement by the East Bay Municipal Utility District, Oakland, Calif. Little expertise is required to produce good forecasting results with time-series models, which can also yield meaningful elasticity estimates if price increases are significant and the data are sufficiently disaggregated. Pooled time-series and cross-sectional models are more demanding in their structure and data requirements but often provide better estimates of the impact of price variables than simple time-series analyses. Includes 6 references, tables, figures.