直到最近，水资源保护对北卡罗来纳州卡里镇的大多数居民来说还是一个陌生的概念。卡里镇是一个富裕的东海岸社区。在过去十年中，人口激增，住宅和商业外观标准较高，以及低效的灌溉方式，导致在一年中最热和最干燥的季节，水处理设施的容量无法满足对水的需求，并导致需要采取节水措施。由于夏季的需求量特别大，镇水资源保护工作人员每年都会与镇公共信息官员合作，为名为“战胜峰值”的全面夏季水资源保护运动制定新的主题和倡议。一项针对卡里居民的多层次公共教育活动，每年都会使用传统和创新的信息工具来获得高知名度，并教授有效的灌溉实践。 “小玩意”或“金枪鱼罐头”、雨量计和土壤探测器等赠品是“Beat the Peak”积极努力获得高知名度并帮助教育卡里公用事业公司客户明智用水的一个组成部分。

Until recently, water conservation was a foreign concept to most residents of the Town of Cary, North Carolina, an affluent, east coast community. Soaring population growth within the last decade, a high residential and commercial appearance standard, and inefficient irrigation practices created a demand for water during the hottest and driest seasons of the year beyond the capacity of the water treatment facility, and contributed to the need for water conservation measures. Due to especially high demand during summer months, Town water conservation staff collaborate annually with the Town's Public Information Officer to develop new themes and initiatives for a comprehensive summer water conservation campaign known as "Beat the Peak". A multi-layered public education campaign targeting Cary residents, each year "Beat the Peak" uses conventional and innovative information vehicles to gain high visibility and to teach efficient irrigation practices. "Gadgets" or giveaways such as "tuna cans," rain gauges, and soil probes, are an integral part of "Beat the Peak's" aggressive effort to gain high visibility and to help educate Cary utility customers about wise water use.