希尔斯堡县位于佛罗里达州中西部海岸 半岛坦帕市是县城。县水利局 每天平均向其11.5万名客户处理并交付4200万加仑，以及 收集、处理和处置来自105000名客户的2600万加仑废水。 到2010年，再生水的平均使用量略低于1300万加仑/天 客户群为12300个住宅和商业客户。 对回收土地的需求 由于水资源非常丰富，该县不得不启动一份等待未来扩建的名单 再生水系统。 本文讨论了希尔斯堡县水资源中心的一个教育项目 部门（部门）旨在更有效地利用再生水 由其住宅客户提供。该项目最初是通过合作伙伴关系获得资金的 该部门与西南佛罗里达水管理区（区）之间 每人6万美元，共计12万美元。本文还讨论了该计划的各个方面，包括该县如何 预计将发布变更令，让其承包商将该计划作为 正在进行的年度工作。采用竞争性招标程序采购这些产品 该项目的开发包括使用焦点小组进行审查 早期信息和交付工具想法。需要有独特的资金安排来解决这个问题 实施该计划，向该县债券持有人保证 没有购买两个宣传项目中涉及的奖项 与再生水客户群一起开发和启动。最后，论文 讨论了为衡量项目有效性而开发的评估方法 整体计划。包括表、图。

Hillsborough County (County) is located on the west central coast of the Florida peninsula. The City of Tampa is the County Seat. The County's Water Department treats and delivers an average of 42 million gallons daily to its 115,000 customers, and collects, treats and disposes of 26 million gallons of wastewater from 105,000 customers. Reclaimed water use averages at slightly less than 13 million gallons per day by a customer base of 12,300 residential and commercial customers. Demand for reclaimed water is so strong that the County has had to initiate a waiting list for future expansion of the reclaimed water system. This paper discusses an educational program of the Hillsborough County Water Department (Department) aimed at achieving a more efficient use of reclaimed water use by its residential customers. This program was funded originally through a partnership between the Department and the Southwest Florida Water Management District (District) at $60,000 each for a total of $120,000. This paper also discusses the various aspects of this program, including how the County anticipated issuing a change order to have its contractor develop the program as an ongoing annual effort. The competitive bidding process was used to procure these services, and the development of the program included the use of focus groups to review early message and delivery vehicle ideas. Unique funding arrangements were required to implement this program, to provide assurance to the County's bond holders that they were not purchasing the awards involved in the two awareness programs which were developed and initiated with the reclaimed water customer base. Finally, the paper discusses the evaluation methods that were developed to measure the effectiveness of the overall program. Includes table, figure.