The subject of management and accounting information for structuring conservation rates can be both simple and complex. Simplicity arises due to the fact that the requisite information is related to what may be termed the three "C's" -- namely the costs experienced by the utility, the customer base, and the consumption patterns. This information is needed for any basic water rate study and should be available from the books and records of any well-managed water utility. Complexity results from the fact that more information, both in terms of amount and detail, is required for structuring conservation rates.