本指南介绍了企业社会责任的相关概念，考察了这些概念是如何在现实世界中产生影响的，并探讨了如何将这些概念融入企业的生活和文化中。它为企业社会责任实践者所信奉的概念的实际应用提供了一扇大门，让读者回顾这个领域，并就他们想要实现什么以及如何最好地实现这一目标做出必要的决定。重点是你可以做些什么不同的事情，以创造一个竞争优势，为你的公司和你必须考虑和落实在日常的水平，以使其发生。

This guide gives an introduction to the relevant concepts of CSR with an examination of how those concepts have been brought to bear on the real world, and looks at how these can be incorporated into the life and culture of your business. It provides a doorway into the practical application of concepts espoused by CSR practitioners to allow the reader to review the arena and make the necessary decisions about what they want to achieve and how best to go about it. The focus is on what you can do differently in order to create a competitive advantage for your company and what you must consider and put in place on a day-to-day level in order to make it happen.