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Opportunities Lost: Marketing Reclaimed Water to Engineers & Utilities 失去的机会:向工程师和公用事业公司销售再生水
发布日期: 2004-01-11
再生水是一种容易获得的、耐旱的水源,很难使用 发展公共卫生、公众认知、水权、对可用水资源的了解不足 水资源、环境问题以及生产和分销成本都受到了关注 这只是导致开发这种资源困难的一些原因。可能是 中国水资源回收和再利用发展的最大困难 华盛顿州一直无法让人们相信水资源回收是可行的 许多需求的答案。但那些最容易被说服的人已经证明了这一点 成为最难的观众。他们是在工厂工作的工程师和经理 饮用水和废水行业。本文讨论了如何 该项目未来的成功将取决于向公众推广水的回收和再利用 这些都是重要的成分。本文总结了华盛顿州的水资源回收,描述了当前的方法,并列出了对该计划持怀疑态度的人。讨论了当前的规划工作,并给出了抵制的原因清单。 提出了一个赢得这些怀疑者的营销计划。
Reclaimed water is a readily available, drought proof supply that is difficult to develop. Public health, public perception, water rights, poor understanding of available water resources, environmental concerns and the cost of production and distribution are just some of the reasons that lead to difficulties in developing this resource. Probably the most significant difficulty in the development of water reclamation and reuse in Washington State has been the inability to convince people that water reclamation can be the answer to many needs. But those who should be the most easily convinced have proven to be the most difficult audience. These are engineers and managers working in the potable water and wastewater industries. This paper discusses how future success of the program will depend on marketing water reclamation and reuse to these important constituents. The paper summarizes water reclamation in Washington State, describes the current approach and lists the skeptics to the program. Current planning efforts are discussed and a list of reasons for resistance is given. A marketing plan to win over these skeptics is presented.
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发布单位或类别: 美国-美国给水工程协会
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