本文介绍了一家公司的案例研究，该公司试图改变100年来相同的态度/文化和短期态度，并以完全不同的方式运营。本文描述了从产出优先到质量第一的努力。它还强调了成功发射所需的规划以及持续受益所需的承诺。

THIS PAPER PRESENTS THE CASE STUDY OF A COMPANY ATTEMPTING TO TURN 100 YEARS OF THE SAME ATTITUDE/CULTURE AND SHORT-TERM ATTITUDES AND OPERATE IN AN ENTIRELY DIFFERENT MANNER. THE PAPER DESCRIBES THE EFFORTS TO MOVE FROM AN OUTPUT PRIORITY TO A GOAL OF QUALITY FIRST. IT ALSO HIGHLIGHTS THE PLANNING REQUIRED FOR A SUCCESSFUL LAUNCH AND THE COMMITMENT NEEDED FOR CONTINUING BENEFIT.