HIGH FAILURE RATES FOR NEW TECHNOLOGY RESULT FROM INADEQUATE PLANNING FOR INTEGRATING TECHNOLOGY CHANGE WITH ORGANIZATIONAL AND PEOPLE CHANGE. CHARACTERISTICS OF ADEQUATE INTEGRATIVE PLANNING ARE DESCRIBED. TOOLS DO NOT CURRENTLY EXIST FOR PROVIDING IMMEDIATE AND DETAILED INFORMATION ABOUT LIKELY IMPACTS OF ANY CHANGE IN TECHNOLOGY, ORGANIZATION AND PEOPLE ON OTHER ASPECTS OF THE ORGANIZATIONAL SYSTEM. A NEW TOOL, CALLED ACTION, HAS RECENTLY BEEN DEVELOPED BASED ON CLOSE COLLABORATION OF ACADEMIA AND INDUSTRY. A SELECT INDUSTRY EXPERIENCE WITH THE TOOL IS DESCRIBED.