This paper discusses several programs used by the City of Austin Water Conservation program to educate the public about outdoor water use. Residential programs include: staffing booths at events such as home shows, homeowner training classes, speakers at HOA meetings and civic groups, newspaper articles, etc.; WaterWise Irrigation Professionals training course; giveaways such as free rain shut off devices for irrigation systems, hose timers for hose-end sprinklers, free soil probes to test for soil moisture before watering; irrigation audits; block leaders; and, evapotranspiration information for homeowners and irrigators. Commercial programs include: free irrigation audits for commercial and multifamily customers; and, a water waste ordinance. Includes figure.