本文概述了坦帕湾水域获奖的公众 信息运动，“水的科学”它讨论了该机构如何与 社区需要实现关键目标，包括: 通过让肾透析专业人员做好应对变化的准备，预防人类死亡； 通过告知鱼类和水生生物的主人如何保护它们免受氯胺的伤害，防止鱼类和水生生物的损失； 提高对即将到来的水处理变化及其影响的认识； 确保我们的成员国政府之间保持一致的沟通；和 满足佛罗里达州环境保护部的许可要求 在使用氯胺之前进行公共信息计划。 讨论了“水科学”多媒体活动的关键要素 论文的主要内容包括:研究；目标受众定义；制定关键战略 针对每个目标；以及项目评估。 包括桌子。

This paper provides an overview of Tampa Bay Water's award-winning public information campaign, "The Science of Water." It discusses how the agency connected with the community to achieve key objectives, including: preventing human fatalities by preparing kidney dialysis professionals for the change; preventing loss of fish and aquatic life by informing their owners about how to protect them from chloramines; raising awareness of the upcoming water treatment change and its impacts; ensuring consistent communications among our member governments; and, fulfilling the Florida Department of Environmental Protection's permitting requirement to conduct a public information program prior to using chloramines. Key elements of "The Science of Water" multi-media campaign are discussed in the paper and include: research; target audience definition; development of key strategies for each objective; and, program evaluation. Includes table.