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Selling a Skeptical Public on Investing in Pure Water 向持怀疑态度的公众推销纯净水投资
发布日期: 1993-01-01
布莱顿市位于科罗拉多州丹佛市东北约22英里处,人口14000人。历史上,该市主要是一个农业和农业社区,农业是该市的主要产业之一。由于布莱顿离丹佛很近,而且丹佛新机场的建设距离仅15英里,因此布莱顿的增长前景看好。然而,该市在过去20年中一直在努力解决的一个可能阻碍经济增长的缺点是水质差。多年来,为改善水质所做的许多代价高昂且令人沮丧的尝试都没有成功。本文讨论了该市为争取社区对旨在改善水质的新供水项目的支持而开展的公共关系工作。
The City of Brighton is located approximately 22 miles northeast of Denver, Colorado, and has a population of 14,000 people. Historically, the city has been primarily an agricultural and farming community, and agriculture is one of the city's major industries. With Brighton's proximity to Denver and with the construction of the new Denver Airport only 15 miles away, the projections for growth in Brighton are promising. One drawback, however that could impede growth, which the city has struggled with over the last two decades, has been poor quality water. A number of costly and frustrating attempts to improve water quality over the years have not been successful. This paper discusses the public relations effort conducted by the city to gain community support for a new water project aimed at improving water quality.
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发布单位或类别: 美国-美国给水工程协会
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