Increasing numbers of water utilities are using conservation-oriented water rate structures to help promote efficient water use. Uniform rates, seasonal rates, inverted-block rates, and excess-use rates are used to provide pricing signals that promote water conservation, particularly among residential water users. These rate structures have been used successfully both to convey appropriate pricing signals and to help support broader conservation efforts. This article looks at several water systems that use conservation-oriented rate structures and reviews changes in water use over time. Strategies and suggestions are offered for water utilities that are considering implementing one of these rate structures. Includes 7 references, tables, figures.