本文件规定了设计优质服务以实现卓越客户体验的原则和活动。它适用于所有提供服务的组织，如商业组织、公共服务和非营利组织。

This document specifies principles and activities for designing excellent service that achieve outstanding customer experience. It applies to all organizations delivering services, such as commercial organizations, public services and not-for-profit organizations.