Water conservation, or water demand management, occurs at the end use level. In order to evaluate demand management programs, the total delivery of water to urban areas must be disaggregated into its spatial, temporal, sectoral and functional (or end use) components. This paper presents the power of the end use accounting approach for developing long-term disaggregated water demand forecasts. The end use accounting approach provides a state-of-the-art analysis tool for estimating water use by end use purpose and for forecasting disaggregated water demand from estimates of end use demand.