This paper discusses the use of Automated Meter Reading (AMR) and the merging of that technology with the business needs of the North Wales, Pennsylvania, Water Authority. The primary objective of the program was to enhance customer service by providing monthly bills to consumers and reducing the need for customer service calls to identify problems. Six key concepts were defined during the development of the implementation strategy and are discussed in this paper: advance planning; customer education; vendor selection; realistic expectations; recognize system benefits; and, information compatibility.