Many utilities use uniform water rates, meaning that unit price is constant regardless
of the quantity used. Such a rate, while easy to understand and administer, implies
that each unit of water costs the same amount to produce. In these same utilities,
system expansion is driven by needs to supply peak period demands, not total annual
use. To the extent that supplying water for peaking uses is more expensive than supplying
water for year-round uses, but customers are not aware of such costs in the prices
they receive, water systems are expanded unnecessarily and have higher total
costs.